Since 1998, Hawtin’s music label Minus has been the home base and canvas for Richie Hawtin and a small family of like-minded artists, producers and DJs, such as Magda, Troy Pierce, Marc Houle, Gaiser, Heartthrob, Barem and many more - creating one of the most close-knit collectives in electronic music today. The musical and live experience of the Minus sound is a varied and unique mix of minimal techno, heralding influences from the past with a strong sonic focus on the future, always integrating technology. A specific design aesthetic is present through the broad catalog of vinyl, CD, DVD and digital releases, accented with special packaging, limited editions and special promo products.